University of California

Publications - Marketing

Consumer Demand Trends and Issues in Quality & Safety

Roberta Cook

Consumer Issues, Marketing
June 2013

Trends in the Marketing of Fresh Produce and Value-added Products (PPT)

Roberta Cook

Marketing
September 2012

UC Agriculture and Resource Economics Update: Special Report: Marketing Issues and Opportunities in Organic Agriculture

Introduction by Karen Klonsky

Marketing, Organic Produce
July/August 2012

The Lettuce/Leafy Greens Sector; Eye on Economics, Part 3 of a Three Part Series: Fundamental Forces Affecting Growers and Marketers

Roberta L. Cook

Lettuce, Marketing
Jul/Aug/Sep 2012

Recent Trends in the Fresh Tomato Market, Special Article in the Vegetables and Pulses Outlook

Linda Calvin, Suzanne Thornsbury, Roberta Cook

Marketing, Tomato
June 2012

Eye on Economics: Three Part Series: Fundamental Forces Affecting Growers and Marketers. Part 2: The Dynamic U.S. Berry Sector

Roberta L. Cook

Marketing
Apr/May/Jun 2012

Tendencias del retail y su impacto en la categoría de arándanos y berries en los EEUU

Roberta Cook

Blueberry, Marketing
May 2012

Eye on Economics: Three Part Series: Fundamental Forces Affecting Growers and Marketers. Part 1: Size, Proximity and Category Management for Fresh Produce

Roberta Cook

Marketing
Jan/Feb/Mar 2012

Eye on Economics: Much More than Dollars and Cents. Tracking consumption trends and buyer preferences

Roberta Cook

Marketing
Oct/Nov/Dec 2011

Tracking Demographics and U.S. Fruit and Vegetable Consumption Patterns

Roberta Cook

Marketing
October 2011

Retail Fruit & Vegetable Marketing Guide

California Department of Public Health's "Network for a Healthy California"

Handling at Destination, Health Benefits, Marketing
June 2011

Fundamental Forces Affecting U.S. Fresh Produce Growers and Marketers

Roberta L. Cook

Marketing
2011

Fundamental Forces Affecting the U.S. Fresh Berry and Lettuce/Leafy Green Subsectors

Roberta L. Cook

Blueberry, Boysenberry, Bushberries, Lettuce, Marketing, Strawberry
2011

Eye on Economics: Do the Math

Roberta Cook

Marketing
Jul/Aug/Sep 2010

Focus on Consumers to Increase Sales

Elizabeth J. Mitcham

Consumer Issues, Flavor Quality, Marketing
June 2010

U.S. Fresh Produce Industry: An Industry in Transition (PPT)

Roberta Cook

Marketing
June 2010

Growing Fresh Produce Use in Foodservice: Challenges, Opportunities and Strategies (PPT)

Roberta Cook

Marketing
June 2008

El mercado dinámico de la producción de tomate fresco en el área del TLCAN (PPT)

Roberta Cook

Marketing, Tomato
July 2007

Flavor is the Key to Increased Consumption

Elizabeth J. Mitcham

Consumer Issues, Marketing, Quality Evaluation
February 2006

The Return on Investment in Postharvest Technology for Assuring Quality and Safety of Horticultural Crops

Adel A. Kader

Cost-Benefit Analysis, Food Safety, Marketing, Postharvest Horticulture, Quality Evaluation
2006

Trends in the Global Fresh Produce Industry: Focus on Citrus (PPT)

Dr. Roberta Cook

Citrus Fruit, Marketing
November 2005

North American Greenhouse Tomatoes Emerge as a Major Market Force

Linda Calvin, Roberta Cook

Marketing, Tomato
April 2005

Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry

Roberta Cook, and Linda Calvin

Marketing, Tomato
April 2005

NAFTA at 11: Impact on the California Fresh Produce Industry

Roberta Cook

Marketing
April 2005

Addressing Marketing and Processing Constraints that Inhibit Agrifood Exports

Michael Westlake

Marketing, Processed Fruits and Vegetables, Small-scale Postharvest Technology
2005

US Per Capita Fruit and Vegetable Consumption/utilization (pounds), 1976-2003

Roberta Cook

Marketing
October 2004

Trends in U.S. Fresh Produce Marketing (ppt)

Dr. Roberta Cook

Marketing
September 2004

Transgenic Produce Slow to Enter Evolving Global Marketplace

Roberta L. Cook

Biotechnology, Marketing
April-June 2004

Supermarket Challenges and Opportunities for Fresh Fruit and Vegetable Producers and Shippers: Lessons from the US Experience

Dr. Roberta L. Cook

Marketing
May 2004

Marketing California's Agricultural Production

Hoy F. Carman, Roberta Cook, and Richard J. Sexton

Marketing
March 2004

Differentiate Your Produce With Quality

Elizabeth J. Mitcham

Consumer Issues, Marketing, Quality Evaluation
February 2004

The Avocado Market: A Growth Market in a Mature Food Industry (ppt)

Roberta Cook

Avocado, Marketing
September 2003

The Emerging Market for California Blueberries (ppt)

Roberta Cook

Bushberries, Marketing
May 2003

Marketing Apples in a Global Environment: Challenges and Opportunities (ppt)

Roberta Cook

Apple, Marketing
March 2003

Strawberry Production in the United States - 1990 - 2000

Roberta Cook

Marketing, Strawberry
June 2002

Emerging Hothouse Industry Poses Challenges for California's Fresh Tomato Industry

Roberta Cook

Marketing, Tomato
Jan/Feb 2002

Emerging Trade Practices and Trends in Fruit and Vegetable Markets

Dr. Roberta Cook

Marketing
Febraury 2001

U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends, and Issues

Linda Calvin, Roberta Cook, Mark Denbaly, Carolyn Dimitri, Lewrene Glaser, Charles Handy, Mark Jekanowski, Phil Kaufman, Barry Krissoff, Gary Thompson, Suzanne Thornsbury

Marketing
January 2001

The Fresh Produce Industry Faces New Forces for Change and Continues to Grapple with Long-standing Challenges Associated with Fresh Produce Commodity Markets: an Introduction

Roberta Cook

Marketing
August 2000

Changing Structure of Produce Buyers—Food Retailing and Wholesaling—and Implications for Suppliers

Phil Kaufman, Chuck Handy, Roberta Cook

Marketing
August 2000

Selected Commodity Trends: Snapshots of the California Fresh Table Grape and Orange Industries

Roberta Cook

Marketing
August 2000

Postharvest Technology for Small-Scale Produce Marketers: Economic Opportunities, Quality and Food Safety (PDF Description, link to order form to purchase)

Lisa Kitinoja, James Gorny

Cost-Benefit Analysis, Marketing, Small-scale Postharvest Technology
April 1999

Postharvest Technology for Small-Scale Produce Marketers: Economic Opportunities, Quality and Food Safety

Lisa Kitinoja, and James R. Gorny

Marketing, Small-scale Postharvest Technology
April 1999

Commodity Spotlight: Exporters Target U.S. Asparagus Market

Linda Calvin, Roberta Cook

Asparagus, Marketing
April 1997

Mother Nature, Business Strategy, and Fresh Produce

Paul N. Wilson, Gary D. Thompson, Roberta L. Cook

Marketing
1997

California Vegetable Crops: Production and Markets

Roberta L. Cook, Carole Frank Nuckton, Warren E. Johnston

Marketing
1994

Quality in Relation to Marketability of Fresh Fruits and Vegetables

Adel A. Kader

Consumer Issues, Marketing, Quality Evaluation
1986

Postharvest Physiology of Tomatoes as Related to Transit and Marketing Problems

Leonard L. Morris, and Adel A. Kader

Marketing, Tomato, Transportation
April 1978

Fresh Fruit and Vegetable Marketing and Trade Information

Roberta Cook

Marketing
Web Site - Publication Date Not Applicable
College of Agricultural & Environmental Sciences
 
Department of Plant Sciences

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