University of California

Postharvest Publications by Commodity

Consumer Demand Trends and Issues in Quality & Safety

Roberta Cook

  • Consumer Issues
  • Marketing
June 2013

Trends in the Marketing of Fresh Produce and Value-added Products (PPT)

Roberta Cook

  • Marketing
September 2012

UC Agriculture and Resource Economics Update: Special Report: Marketing Issues and Opportunities in Organic Agriculture

Introduction by Karen Klonsky

  • Marketing
  • Organic Produce
July/August 2012

The Lettuce/Leafy Greens Sector; Eye on Economics, Part 3 of a Three Part Series: Fundamental Forces Affecting Growers and Marketers

Roberta L. Cook

  • Lettuce
  • Marketing
Jul/Aug/Sep 2012

Recent Trends in the Fresh Tomato Market, Special Article in the Vegetables and Pulses Outlook

Linda Calvin, Suzanne Thornsbury, Roberta Cook

  • Marketing
  • Tomato
June 2012

Eye on Economics: Three Part Series: Fundamental Forces Affecting Growers and Marketers. Part 2: The Dynamic U.S. Berry Sector

Roberta L. Cook

  • Marketing
Apr/May/Jun 2012

Tendencias del retail y su impacto en la categoría de arándanos y berries en los EEUU

Roberta Cook

  • Blueberry
  • Marketing
May 2012

Eye on Economics: Three Part Series: Fundamental Forces Affecting Growers and Marketers. Part 1: Size, Proximity and Category Management for Fresh Produce

Roberta Cook

  • Marketing
Jan/Feb/Mar 2012

Eye on Economics: Much More than Dollars and Cents. Tracking consumption trends and buyer preferences

Roberta Cook

  • Marketing
Oct/Nov/Dec 2011

Tracking Demographics and U.S. Fruit and Vegetable Consumption Patterns

Roberta Cook

  • Marketing
October 2011

Retail Fruit & Vegetable Marketing Guide

California Department of Public Health's "Network for a Healthy California"

  • Handling at Destination
  • Health Benefits
  • Marketing
June 2011

Fundamental Forces Affecting U.S. Fresh Produce Growers and Marketers

Roberta L. Cook

  • Marketing
2011

Fundamental Forces Affecting the U.S. Fresh Berry and Lettuce/Leafy Green Subsectors

Roberta L. Cook

  • Blueberry
  • Boysenberry
  • Bushberries
  • Lettuce
  • Marketing
  • Strawberry
2011

Eye on Economics: Do the Math

Roberta Cook

  • Marketing
Jul/Aug/Sep 2010

Focus on Consumers to Increase Sales

Elizabeth J. Mitcham

  • Consumer Issues
  • Flavor Quality
  • Marketing
June 2010

U.S. Fresh Produce Industry: An Industry in Transition (PPT)

Roberta Cook

  • Marketing
June 2010

Growing Fresh Produce Use in Foodservice: Challenges, Opportunities and Strategies (PPT)

Roberta Cook

  • Marketing
June 2008

El mercado dinámico de la producción de tomate fresco en el área del TLCAN (PPT)

Roberta Cook

  • Marketing
  • Tomato
July 2007

Flavor is the Key to Increased Consumption

Elizabeth J. Mitcham

  • Consumer Issues
  • Marketing
  • Quality Evaluation
February 2006

The Return on Investment in Postharvest Technology for Assuring Quality and Safety of Horticultural Crops

Adel A. Kader

  • Cost-Benefit Analysis
  • Food Safety
  • Marketing
  • Postharvest Horticulture
  • Quality Evaluation
2006

Trends in the Global Fresh Produce Industry: Focus on Citrus (PPT)

Dr. Roberta Cook

  • Citrus Fruit
  • Marketing
November 2005

North American Greenhouse Tomatoes Emerge as a Major Market Force

Linda Calvin, Roberta Cook

  • Marketing
  • Tomato
April 2005

Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry

Roberta Cook, and Linda Calvin

  • Marketing
  • Tomato
April 2005

NAFTA at 11: Impact on the California Fresh Produce Industry

Roberta Cook

  • Marketing
April 2005

Addressing Marketing and Processing Constraints that Inhibit Agrifood Exports

Michael Westlake

  • Marketing
  • Processed Fruits and Vegetables
  • Small-scale Postharvest Technology
2005

US Per Capita Fruit and Vegetable Consumption/utilization (pounds), 1976-2003

Roberta Cook

  • Marketing
October 2004

Trends in U.S. Fresh Produce Marketing (ppt)

Dr. Roberta Cook

  • Marketing
September 2004

Transgenic Produce Slow to Enter Evolving Global Marketplace

Roberta L. Cook

  • Biotechnology
  • Marketing
April-June 2004

Supermarket Challenges and Opportunities for Fresh Fruit and Vegetable Producers and Shippers: Lessons from the US Experience

Dr. Roberta L. Cook

  • Marketing
May 2004

Marketing California's Agricultural Production

Hoy F. Carman, Roberta Cook, and Richard J. Sexton

  • Marketing
March 2004

Differentiate Your Produce With Quality

Elizabeth J. Mitcham

  • Consumer Issues
  • Marketing
  • Quality Evaluation
February 2004

The Avocado Market: A Growth Market in a Mature Food Industry (ppt)

Roberta Cook

  • Avocado
  • Marketing
September 2003

The Emerging Market for California Blueberries (ppt)

Roberta Cook

  • Bushberries
  • Marketing
May 2003

Marketing Apples in a Global Environment: Challenges and Opportunities (ppt)

Roberta Cook

  • Apple
  • Marketing
March 2003

Strawberry Production in the United States - 1990 - 2000

Roberta Cook

  • Marketing
  • Strawberry
June 2002

Emerging Hothouse Industry Poses Challenges for California's Fresh Tomato Industry

Roberta Cook

  • Marketing
  • Tomato
Jan/Feb 2002

Emerging Trade Practices and Trends in Fruit and Vegetable Markets

Dr. Roberta Cook

  • Marketing
Febraury 2001

U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends, and Issues

Linda Calvin, Roberta Cook, Mark Denbaly, Carolyn Dimitri, Lewrene Glaser, Charles Handy, Mark Jekanowski, Phil Kaufman, Barry Krissoff, Gary Thompson, Suzanne Thornsbury

  • Marketing
January 2001

The Fresh Produce Industry Faces New Forces for Change and Continues to Grapple with Long-standing Challenges Associated with Fresh Produce Commodity Markets: an Introduction

Roberta Cook

  • Marketing
August 2000

Changing Structure of Produce Buyers—Food Retailing and Wholesaling—and Implications for Suppliers

Phil Kaufman, Chuck Handy, Roberta Cook

  • Marketing
August 2000

Selected Commodity Trends: Snapshots of the California Fresh Table Grape and Orange Industries

Roberta Cook

  • Marketing
August 2000

Postharvest Technology for Small-Scale Produce Marketers: Economic Opportunities, Quality and Food Safety (PDF Description, link to order form to purchase)

Lisa Kitinoja, James Gorny

  • Cost-Benefit Analysis
  • Marketing
  • Small-scale Postharvest Technology
April 1999

Postharvest Technology for Small-Scale Produce Marketers: Economic Opportunities, Quality and Food Safety

Lisa Kitinoja, and James R. Gorny

  • Marketing
  • Small-scale Postharvest Technology
April 1999

Commodity Spotlight: Exporters Target U.S. Asparagus Market

Linda Calvin, Roberta Cook

  • Asparagus
  • Marketing
April 1997

Mother Nature, Business Strategy, and Fresh Produce

Paul N. Wilson, Gary D. Thompson, Roberta L. Cook

  • Marketing
1997

California Vegetable Crops: Production and Markets

Roberta L. Cook, Carole Frank Nuckton, Warren E. Johnston

  • Marketing
1994

Quality in Relation to Marketability of Fresh Fruits and Vegetables

Adel A. Kader

  • Consumer Issues
  • Marketing
  • Quality Evaluation
1986

Postharvest Physiology of Tomatoes as Related to Transit and Marketing Problems

Leonard L. Morris, and Adel A. Kader

  • Marketing
  • Tomato
  • Transportation
April 1978

Fresh Fruit and Vegetable Marketing and Trade Information

Roberta Cook

  • Marketing
Web Site - Publication Date Not Applicable

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