Documents are ordered by publication date and most are in Adobe Portable Document Format (PDF). Note: Items listed with an "*" in front of the title are presentations. Link to download Adobe Acrobat Reader©
Back to: Publications Organized by Topic
|
|
Fresh-cut Products - Section 2a: Trends in Marketing
Roberta Cook
September 2009
|
|
Growing Fresh Produce Use in Foodservice: Challenges, Opportunities and Strategies (PPT)
Roberta Cook
June 2008
|
|
The U.S. Fresh Produce Industry: An Industry in Transition (PPT)
Roberta Cook
June 2008
|
|
El mercado dinámico de la producción de tomate fresco en el área del TLCAN (PPT)
Roberta Cook
July 2007
|
|
Flavor is the Key to Increased Consumption
Elizabeth J. Mitcham
February 2006
|
|
The Return on Investment in Postharvest Technology for Assuring Quality and Safety of Horticultural Crops
Adel A. Kader
2006
|
|
Trends in the Global Fresh Produce Industry: Focus on Citrus (PPT)
Dr. Roberta Cook
November 2005
|
|
NAFTA at 11: Impact on the California Fresh Produce Industry
Roberta Cook
April 2005
|
|
North American Greenhouse Tomatoes Emerge as a Major Market Force
Linda Calvin, Roberta Cook
April 2005
|
|
Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry
Roberta Cook, and Linda Calvin
April 2005
|
|
US Per Capita Fruit and Vegetable Consumption/utilization (pounds), 1976-2003
Roberta Cook
October 2004
|
|
Trends in U.S. Fresh Produce Marketing (ppt)
Dr. Roberta Cook
September 2004
|
|
Transgenic Produce Slow to Enter Evolving Global Marketplace
Roberta L. Cook
April-June 2004
|
|
Supermarket Challenges and Opportunities for Fresh Fruit and Vegetable Producers and Shippers: Lessons from the US Experience
Dr. Roberta L. Cook
May 2004
|
|
Marketing California's Agricultural Production
Hoy F. Carman, Roberta Cook, and Richard J. Sexton
March 2004
|
|
Differentiate Your Produce With Quality
Elizabeth J. Mitcham
February 2004
|
|
The Avocado Market: A Growth Market in a Mature Food Industry (ppt)
Roberta Cook
September 2003
|
|
The Emerging Market for California Blueberries (ppt)
Roberta Cook
May 2003
|
|
Marketing Apples in a Global Environment: Challenges and Opportunities (ppt)
Roberta Cook
March 2003
|
|
Update on the US Pear Industry
Roberta Cook
July 2002
|
|
Strawberry Production in the United States
Roberta Cook
June 2002
|
|
Emerging Trade Practices and Trends in Fruit and Vegetable Markets
Dr. Roberta Cook
Febraury 2001
|
|
U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends, and Issues
Linda Calvin, Roberta Cook, Mark Denbaly,
Carolyn Dimitri, Lewrene Glaser, Charles Handy, Mark Jekanowski, Phil Kaufman, Barry Krissoff, Gary Thompson, Suzanne Thornsbury
January 2001
|
|
The Fresh Produce Industry Faces New Forces for Change and Continues to Grapple with Long-standing Challenges Associated with Fresh Produce Commodity Markets: an Introduction
Roberta Cook
August 2000
|
|
Changing Structure of Produce Buyers—Food Retailing and Wholesaling—and Implications for Suppliers
Phil Kaufman, Chuck Handy, Roberta Cook
August 2000
|
|
Selected Commodity Trends: Snapshots of the California Fresh Table Grape and Orange Industries
Roberta Cook
August 2000
|
|
Quality in Relation to Marketability of Fresh Fruits and Vegetables
Adel A. Kader
1986
|
|
Postharvest Physiology of Tomatoes as Related to Transit and Marketing Problems
Leonard L. Morris, and Adel A. Kader
April 1978
|
|
Fresh Fruit and Vegetable Marketing and Trade Information
Roberta Cook
Web Site - Publication Date Not Applicable
|
